Universal Pictures, the film production and distribution company, contacted us seeking gift-with-purchase ideas to accompany the sale of the Despicable Me DVD. The goal was to create a budget-friendly gift that would be fun and highly desirable to the target age group. In this case, that was children aged between 5 and 9 years of age.
The perfect choice was to make a toy around Dave, the most popular Minion character in the movie. After considering various ideas, we decided to produce the Dave bop-over, an inflatable Minion that, when filled with air, bounces back and forth.
Arcadia ensured the bop-overs were manufactured ethically in an SGS-audited factory in China, adhering to all required legal test procedures. Once production was complete and Universal had signed off the finished product, Dave’s inflatable minions were distributed to five different countries to coincide with the worldwide DVD release.